UpdatePromise, TraXtion formerly Tire Profiles, and TR Wholesale Solutions is selected to power a fully integrated Honda and Acura Authorized Tire Program
CHINO, CA: UpdatePromise, the leading Consumer Experience Management System (CEMS) SaaS company, announced today a strategic alignment with TraXtion formerly Tire Profiles, the leader in Diagnostic Measuring Systems and TR Wholesale Solutions, 40-year veteran supplier of automotive tires. American Honda has validated the integration between Update Promise, TraXtion, and TR Wholesale Solutions for use at Honda and Acura dealers.
Participating Honda and Acura dealerships are now empowered to transparently communicate the safety condition of vehicle tires using near real time visual displays of tire tread depth and alignment conditions while in the service lane with consumers. Technicians will also see the added benefit of reduced MPI Cycle Time with
pre-populated tire conditions and tread depth measurements using the patented technology of TraXtion that is integrated with UpdatePromise’s Workflow Optimization tools.
“The opportunity to help ensure the safety of vehicle drivers and their families while streamlining Honda and Acura’s Authorized Tire Programs is an important win for the consumer, the dealership and American Honda,” says UpdatePromise President and CEO, Curtis Nixon. “This trifecta partnership further expands the all-encompassing CEMS workflow optimization and consumer experience solution by providing American Honda dealers and consumers a single point of entry for all their fixed operations CEMS needs.”
Aaron Reitman, the Vice President of Corporate Accounts says, “TR Wholesale Solutions is excited to partner with TraXtion and UpdatePromise for what is easily one of the most important upgrades to be added in the 20-year history of the Honda and Acura Authorized Tire Programs, putting customer safety at the forefront of the service experience.”
Participating dealerships will have the added benefit of being able to take advantage of the all-inclusive CEMS solution provided by UpdatePromise, bringing appointment scheduling, vehicle check in, video and photo MPI, automated AI status updates, integrated service price guides, consumer financing, mobile payment solutions, post repair follow ups, free trade appraisals, mass recall campaign and reputation management into a single seamless solution that reduces costs while optimizing fixed operations workflows.
About TR Wholesale Solutions
TR Wholesale Solutions is the Exclusive Tire Supplier to American Honda for both the Acura and Honda Authorized Tire Programs. Since 2001, TR Wholesale Solutions has been nationally providing Honda and Acura dealers with the tires they need, quickly, at competitive pricing that allows them to compete with anyone in their local marketplace.
About TraXtion formerly Tire Profiles
TraXtion, formerly Tire Profiles, leverages patented diagnostic measurement systems to capture critical tire safety information in the auto dealer service drive. Dealership clients who partner with TraXtion experience an increase in tire and alignment sales, customer trust and retention. TraXtion’s platform is a best-in-class technology that increases retention, service revenue, and profitability at your service department. TraXtion enables your dealership to dramatically increase tire, alignment, and around the wheel work while minimizing the cost to do so. TraXtion is your trusted partner that helps you succeed in service and repair operations.
About UpdatePromise
UpdatePromise is the leading Consumer Experience Management System provider in the automotive industry. UpdatePromise was developed with one simple idea in mind, positively impact millions of consumer lives. UpdatePromise’s software and technology have been adopted by more than 20,000 automotive service and repair businesses throughout the U.S. since 2009.
UpdatePromise’s Consumer Experience Management System (CEMS) Approved for Audi Fixed Operations Departments
Chino, CA – February 22, 2022 – UpdatePromise, the leading Consumer Experience SaaS solution in the automotive industry, becomes an Audi approved vendor for their Technician Video Walk-Arounds.
“Today’s consumer expects a digital experience. According to Wyzowl (www.wyzowl.com) people watch online videos an average of 19 hours per day. 88% of those same people say that they’ve been convinced to buy a product or service by watching a brand’s video.” Says Brandon Nixon, National Sales Director at UpdatePromise. He also adds, “UpdatePromise’s data shows a direct correlation in upsells when dealers include a video showing their vehicle and explaining technicians’ findings to the customer when recommending additional repairs or services. The videos result in increased consumer trust, sales, and profits.”
Audi USA provides incentives to their dealerships that utilize an Approved Technician Video Walk-Around Provider such as UpdatePromise to meet the expectations of today’s consumers.
UpdatePromise is an all-inclusive CEMS focused on fixed operations that helps dealerships build trust with their customers, increase retention, and increase profits with its Video Walk-Around feature. Additional CEMS Video features include:
“Our strategic partnership with Audi USA will incentivize more dealerships to adopt the Video Walk-Around technology to meet the demands of today’s digital consumer.” Says Curtis Nixon, President and CEO of UpdatePromise. “The future success of any dealership is dependent upon innovation within the Fixed Operations department. More importantly however, is the ability to provide dealer principles and decision makers with transparent data about their Fixed Operations that will allow them to make informed, data driven decisions. The Audi USA Video Walk-Around program provides that transparency with the addition of the data and analytics provided by UpdatePromise.”
UpdatePromise dealerships see an average ROI increase of 15-20% in dollars per repair order (DPR) within 60 days of adoption. Audi Lakeland, a dealership Powered by UpdatePromise, increased their DPR revenue by 7.7% as a result of adopting the CEMS platform. The dealership realized a remarkable increase in upsell dollars of 80% and an overall sales increase of 31%.
“Since implementing UpdatePromise, the Qvale Auto Group has been able to connect our customers to the service process providing unparalleled trust and transparency.” Drew Benson, Qvale Auto Group’s Technology Process Manager also adds, “By equipping our factory trained technicians with a video inspection tool, we are able to visually and audibly explain to customers what they are buying and a price breakdown of their services. When they receive a video that is transparent, there are no doubts or questions that the typical consumer feels when they receive a phone call telling them they need to spend more money for the vehicle’s maintenance.”
To participate in the Audi USA Technician Video Walk-Around incentive, contact audicems@corp.updatepromise.com or schedule your demo here.
About UpdatePromise
UpdatePromise is the leading Consumer Experience Management System (CEMS) provider in the automotive industry. CEMS is an all-inclusive solution that helps streamline dealership Fixed Ops workflows and service lane needs. UpdatePromise was developed with one simple idea in mind, to positively impact millions of consumers’ lives.
Media Contacts
Taylor Su
taylor.su@corp.updatepromise.com
(951) 310-0132
Marketing Manager
UpdatePromise
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We do not discriminate on the ground of race, color, religion, sex, age, disability or national origin in the hiring, retention, or promotion of employees; nor in determining their rank, or the compensation or fringe benefits paid them.
We do not discriminate on the basis of race, color, religion, sex, marital status, disability, age or national origin in services or accommodations offered or provided to our employees, clients or guests.
These policies and this notice comply with regulations of the
United States Government.
Please report violations of this policy to:
Administrator
Small Business Administration
Washington, D.C. 20416
In order for the public and your employees to know their rights under 13 C.F.R Parts 112, 113, and 117, Small Business Administration Regulations, and to conform with the directions of the Administrator of SBA, this poster must be displayed where it is clearly visible to employees, applicants for employment, and the public.
Failure to display the poster as required in accordance with SBA Regulations may be considered evidence of noncompliance and subject you to the penalties contained in those Regulations.
Administrador
Agencia Federal Para el Desarrollo de la
Pequeña Empresa
Washington, D.C. 20416
A fin de que el público y sus empleados conozcan sus derechos según lo expresado en las Secciones 112, 113 y 117 del Código de Regulaciaones Federales No. 13, de los Reglamentos de la Agencja Federal Para el Desarrollo de la Pequeña Empresa y de acuerdo con las instrucciones del Administrador de dicha agencia,
esta notificación debe fijarse en un lugar claramente visible para los empleados, solicitantes de empleo y público en general. No fijar esta notificación según lo requerido por los reglamentos de la Agencia Federal Para el Desarrollo de la Pequeña Empresa, puede ser interpretado como evidencia de falta de cumplimiento de los mismos y conllevará la ejecución de los castigos impuestos en estos reglamentos.
This Statement of Policy is Posted
In Accordance with Regulations of the
We do not discriminate on the ground of race, color, religion, sex, age, disability or national origin in the hiring, retention, or promotion of employees; nor in determining their rank, or the compensation or fringe benefits paid them.
We do not discriminate on the basis of race, color, religion, sex, marital status, disability, age or national origin in services or accommodations offered or provided to our employees, clients or guests.
These policies and this notice comply with regulations of the
United States Government.
Please report violations of this policy to:
Administrator
Small Business Administration
Washington, D.C. 20416
In order for the public and your employees to know their rights under 13 C.F.R Parts 112, 113, and 117, Small Business Administration Regulations, and to conform with the directions of the Administrator of SBA, this poster must be displayed where it is clearly visible to employees, applicants for employment, and the public.
Failure to display the poster as required in accordance with SBA Regulations may be considered evidence of noncompliance and subject you to the penalties contained in those Regulations.
Administrador
Agencia Federal Para el Desarrollo de la
Pequeña Empresa
Washington, D.C. 20416
A fin de que el público y sus empleados conozcan sus derechos según lo expresado en las Secciones 112, 113 y 117 del Código de Regulaciaones Federales No. 13, de los Reglamentos de la Agencja Federal Para el Desarrollo de la Pequeña Empresa y de acuerdo con las instrucciones del Administrador de dicha agencia,
esta notificación debe fijarse en un lugar claramente visible para los empleados, solicitantes de empleo y público en general. No fijar esta notificación según lo requerido por los reglamentos de la Agencia Federal Para el Desarrollo de la Pequeña Empresa, puede ser interpretado como evidencia de falta de cumplimiento de los mismos y conllevará la ejecución de los castigos impuestos en estos reglamentos.
Monday, March 23, 2020, Chino Hills, CA--UpdatePromise today announced that it will be helping dealerships nationwide to communicate with their customers and employees by offering its Mass Campaign tool free for the next 60 days.
Inspired by many communities coming together to support each other and help with business operations during the Coronavirus (COVID-19) crisis, UpdatePromise is offering its Mass Campaign tool at no charge for two months to enhance broadcasting communication.
Within the last few weeks, dealerships have shut down portions of their businesses or their entire operations altogether. During these uncertain times, communicating with their employees, vendors and customers can be problematic and nearly impossible.
“We’re very pleased to be making Mass Campaign available to the industry because we feel like we have an obligation to help if we can,” UpdatePromise Curtis Nixon said. “For the next couple of months, we’re empowering you with tools to send mass email or text campaigns for any major updates and announcements to your customers and employees. Our goal is to help us all as we hopefully return to normalcy soon.”
If you’re an existing UpdatePromise customer, simply access this page to sign up and activate Mass Campaign to start communicating via mass email/text messages to customers and employees
Please do not hesitate to contact us at info@corp.updatepromise.com or call (800) 276-9107 for questions or feedback.
About UpdatePromise
UpdatePromise is a leading technology provider for communication solutions to automotive insurers, repairers, and dealerships throughout North America. Founded in 2009, the UpdatePromise flagship automated messaging system has impacted thousands of businesses and their consumers, delivering unparalleled experiences accumulated through over 200 million text messages throughout the United States. For more information, visit updatepromise.com.
Media Contacts:
Taylor Su
taylor.su@corp.updatepromise.com
(951) 471-7240
CHINO, California – January 15, 2020 – Mitchell International recently announced that it has partnered with UpdatePromisePay powered by UpdatePromise to be their Merchant Services Provider for Mitchell Cloud Glass. The integrated payment solution is set to launch early in the first quarter of 2020.
“We chose UpdatePromise because our two companies are aligned when it comes to Consumer Experience and Technology. The alignment between our two organizations positions our Glass Technicians, both in store and in the field, to provide customers with simple, seamless payment processing options at some of the most competitive rates available in our industry,” says Mark Bennett, Product Manager for Mitchell International.
UpdatePromise began providing merchant services to the Automotive Industry in the year 2016. Since their debut in the Automotive Financial space, they have partnered with multiple top tier providers to upgrade the Consumer Payment Processing Experience within the Collision, Dealership, Glass and other Automotive segments.
Chief Operating Officer of UpdatePromise, Rich Pannazzo, comments, “We saw a gap in the Automotive space when it came to Consumer payments. There was no true Point of Sale system available for business to provide a smooth, seamless and integrated payment process to their customers, who today, expect to pay everything on their phone or on a smart device capable of texting and emailing their receipts to themselves,” on the background of developing UpdatePromisePay.
Pannazzo also states, “Combining this technology with the buying power of UpdatePromise to leverage the best rates available, a win-win solution is created for both the Consumer and Business.”
About UpdatePromise
Located in Chino Hills, CA, UpdatePromise is the leading Consumer Experience provider for automotive dealers, insurers and repairers throughout North America. Founded in 2009, the UpdatePromise flagship automated messaging system has impacted more than 20,000 businesses and their consumers, delivering unparalleled experiences accumulated through over 200 million text messages throughout the United States. Visit updatepromise.com to learn more.
Media Contacts:
Taylor Su
951-471-7240
Taylor.Su@Corp.UpdatePromise.com
UpdatePromise
800-276-9107
Info@Corp.UpdatePromise.com
When YouTube began looking around in Silicon Valley for venture capital back in 2004, they ran into a lot of rejection. At that time, people thought that renting movies through the mail would be inconvenient. But with video streaming technology in its infancy, it was the only way to go.
Thankfully, YouTube kept plugging away until some people (who are really rich now) understood what they were doing and bought in. A lot of very smart people rejected the YouTube concept and didn’t invest, which is something they obviously regret to this day.
The video explosion is ongoing with YouTube at its epicenter. YouTube has 1.9 billion users worldwide, according to Statista (2019). The only social network that has more monthly active users than YouTube is Facebook.
Check out these phenomenal numbers, which show that the power of video is staggering:
Today, there are many industries out there that are using video increasingly as a tool to sell products and services. It enables them to provide transparency for itself and its customers and build trust. In an age of instant information, customers will believe it when they see it, and there is nothing more instant and real than video.
In the automotive repair industry, and especially at the dealership level, service departments are embracing video and insist that all their techs and advisors use it every day. The scenario differs, but in many cases, the technician will find something additional that requires attention now or possibly down the road. Rather than contact the customer via a lengthy text, email or phone call to explain the issue, a video tells all.
The repair technician is building trust on several levels. First, the car owner can clearly see that yes—they need new brakes or an air filter, for example. Most people are skeptical and wary of getting corralled into paying for something they don’t need, but videos or photos remove all that drama completely.
Customers are more likely to approve service recommendations or make purchases if they see a video or photo clearly illustrating the items in question. It saves time because we know that pictures speak louder than words and by using them, we can strip out things such as conjecture, ambiguity, and anecdotal evidence.
If you want to monitor the explosive evolution of video worldwide, take a look at the never-ending growth of YouTube and be assured that every industry on the planet is currently looking for new and exciting ways to use it.
Sources: biographon.com and Forbes
The stats provided by Ecology Global Network are overwhelming. Every year, Americans will use more than 90 million tons of paper and paperboard, which is an average of 700 lbs. of paper products per person annually. Every year in the U.S. more than 2 billion books, 350 million magazines, and 24 billion newspapers are published.
At UpdatePromise, we’ve created technology that is 100% paperless with our Video- and Photo-Enabled MPI. It enables technicians to complete MPI using a tablet or mobile phone in the service stall. Digitized OEM MPI Forms with Video and Photo recommended items are sent to Service Advisors for review, who can then approve and send videos and photos to guests for authorization. Test Drive our Video MPI
Tablet Based MPI with Photos and Videos.Test Drive our Video MPI
By creating an effortless digital process for technicians and service writers we eliminate the “Vehicle Pick up MPI Report” by texting an MPI video to their customers during the service repair, fulfilling UpdatePromise’s pledge to do things a better way. The best part is that everything is performed virtually on a mobile tablet or device. UpdatePromise eliminates the hassle of filling out paper MPI forms and any manual labor that follows. Our customers appreciate being able to receive their MPI immediately after it’s been filled out, as opposed to, the time they return to pick up their vehicle.
The average office worker in this country uses 10,000 sheets of copy paper each year, with 45% of it ending up in wastebaskets at the end of the day. U.S. companies spend more than $120 billion a year on printed forms, most of which outdate themselves within three months' time.
But, not all of the news is bad. Although, printing and writing paper volume have been declining overall, with newsprint in particular suffering the most rapid decline, the raw tonnage of paper produced and consumed is still increasing per year. Even though the declines in printing and writing are more than offset by the growth in packaging and hygiene paper, UpdatePromise is a great contributor to going paperless in our ever-evolving society.
Tom Soild started the Paperless Movement by creating a short YouTube video that gained major attention and considerable traction all over the world.
His mission is to rethink the “save paper – save trees” movement. “Avoiding the use of paper may well result in significant loss of forest land,” Solid wrote. “Organizing and simplifying our lives is important, but it isn’t enough. The current research shows that going paperless versus using paper isn’t clearly the better choice. There is not much difference. If we quit using paper, we save trees, but using tech in order to live a paperless life creates massive amounts of pollution. The coal-powered energy used to create today’s technology, and the resulting pollution, are seriously impacting our planet. That is the point where it all became so clear: We need to go paperless AND we need to shift to green energy. This solution actually solves BOTH problems!”
Solid walked the walk about becoming paperless and learned that technology could help him along the way. “By integrating apps for specific tasks and using productivity systems to create a workflow, I could optimize my productivity and simplify my life,” he said. “And it worked. Along this journey I realized I needed to get rid of my paper notebook and become completely paperless. It was simply easier to store things and find them again, and I believe it’s where the future is headed.”
Solid began sharing his findings and pretty soon thousands of people were asking about how to join the movement. “After I committed to my paperless life, my colleagues and fast-growing online community started reaching out to me through comments, email and on Facebook. They wanted to know how I went paperless, and which apps are the best. So, I created the App Comparison Tool to make it easier for people to make a side-by-side comparison of the apps they’re interested in. Our discussions on the Forum have taught me this: We all have the same aim—to become paperless, to take back control over our complex lives, and to gain more freedom to work on things that matter.”
With UpdatePromise’s Video- and Photo-Enabled MPI, technicians can be more efficient than ever without using paper during any stage of the process. All of the information gathered during the UpdatePromise Powered tablet Vehicle Check-In is carried over; using a Digitized OEM MPI Form and accessing Video/Photo Recommended items. Service Departments appreciate the simplicity of UpdatePromise which allows technicians and advisors to work together to send media to the customer. Visual MPI gives customers clarity in understanding their vehicle inspection while building trust they can see and hear without using one piece of paper!
Sources: Ecology Global Network, CNN and TechCrunsh.com
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It used to be called "customer engagement", but they might as well call it customer entanglement. The reason? Companies in 2017 are more involved in their customers' lives than ever. Instead of simply interacting with them before and after the sale, studies in marketing recommend staying engaged indefinitely to keep customers in the loop.
Through loyalty programs, social media, direct mail, online advertising, public relations and other efforts, companies are establishing and maintaining lifelong relationships with their customers to garner more substantial results. With so many new consumers in the mix, a whole new level of sophistication is being put into practice by companies of all sizes to keep their customers engaged. They are achieving this via a wide range of online digital and conventional methods.
It's a winning equation for both consumers and companies alike, because it helps both parties to achieve their goals. Consumers want to be more closely connected to the companies whose products and services they use, and companies want to communicate continually with their best customers. As a result, customers who stay engaged with a company will normally spend 20% to 40% more time interacting with them online, according to Hubspot.
Consistent customer engagement is key to high retention and loyalty
To keep the relationship going strong, businesses need to think differently or be left behind. Here are five deliverables that must be cultivated in the mind of any organization that wants to attract and retain its customers for the long haul.
Creating effective tools to promote customer engagement is no longer a one-time task, or something a company does quarterly or even monthly. Now, your brand ought to be in your customers' minds all the time. To achieve this, marketers have to be interested and engaged with what their customers are doing in order to stay ahead of trends and identify fads. Companies covet the peer-to-peer relationships that are developed one-on-one. People love to share personal stories about products and services they prefer, and that's the sweet spot that every marketer wants to tap into for obvious reasons. By paying more attention to what consumers are saying via online reviews and social media, companies can learn their customers' habits quickly and accurately, then respond promptly if needed. "Adapt or die" is the motto when it comes to customer engagement, and listening carefully to your customers is a big part of that.
Periodically jumping in and out when it comes to your customer engagement efforts won't work anymore. You need a well-designed strategy-- and you need to stick to it. When you engage with your customers, have a clear goal in mind, whether that's improving your product or adding features that your customers have asked for. 70% of Americans are willing to spend an average of 13% more with companies who they feel provide superior customer service, according to Inc.com. This means that all of your customer engagement endeavors should lead directly to some type of offer, decision or action, backed by a definitive plan.
More and more people are using their personal devices to buy products and services. 68% of all U.S. adults have a smartphone, and tablet computer ownership has edged up to 45% among adults, according to a survey conducted by the Pew Research Center. Smartphone ownership is nearing the saturation point with people ages 18-29 who own a smartphone (86%), ages 30-49 (83%) and of those living in households earning $75,000-plus annually (88%). The biggest part of all those stats is this one--78% of all smartphone owners use mobile apps for customer service purposes. So face it people, we are deep into the mobile age and it's not going to change. If your company is not engaging with customers via their mobile devices with consistency, the amount of lost revenue opportunities are clearly unknown. Make 100% sure that all of your online customer engagement offers, surveys or loyalty programs are easily accessed on personal devices.
If you truly want to engage with your customers effectively, treat them more like friends than customers. Too many companies milk their customers dry with a different offer every other day it seems. Your approach to customer engagement shouldn't be all about sales and marketing, but rather more about developing friendships with your client base. To this end, value the feedback you receive from your customers and share it with your staff. If you're listening to what your clients are saying about you, you will know to accurately respond and improve your products, services or processes if needed. The result will be that you will get more loyal customers and they will receive what they've asked for, which is the ultimate goal of any customer engagement campaign.
There's a big world out there when it comes to all of the different approaches that you can use to stay engaged with your customer for the long run. In-product messaging, email, mobile, social media and customer care/support are the five leading ways that companies achieve top-tier results. The companies that truly excel do it all well. The role of any savvy marketer is to provide its customers with the right tools to enable easy and natural interaction. You need to be easily available and highly visible, but you should also offer options for varied types of interactions. If you can offer your customers an intuitive tool rather than just a platform for communicating with you, they will take the reins and do the rest themselves!
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[/et_pb_text][et_pb_image admin_label="DealerOn Ad" src="https://www.updatepromise.com/wp-content/uploads/2017/04/dealeron_curt_webinar_sm2.jpg" show_in_lightbox="off" url="http://www.dealeron.com/webinar/increase-fixed-ops-csi/" url_new_window="on" use_overlay="off" animation="off" sticky="off" align="left" force_fullwidth="off" always_center_on_mobile="on" use_border_color="off" border_color="#ffffff" border_style="solid" alt="6 Steps to Increase your Fixed Ops CSI" saved_tabs="all" show_bottom_space="on" animation_style="none" animation_duration="1000ms" animation_intensity_slide="50%" /][et_pb_blog admin_label="Blog Sidebar Grid" fullwidth="off" show_thumbnail="off" show_content="off" show_more="on" show_author="off" show_date="off" show_categories="off" show_comments="off" show_pagination="off" offset_number="0" use_overlay="off" background_layout="light" use_dropshadow="off" use_border_color="off" border_color="#ffffff" border_style="solid" header_font_size="20" posts_number="5" header_letter_spacing="0" header_letter_spacing_tablet="0" header_letter_spacing_phone="0" header_line_height="1.4" header_line_height_tablet="1.4" header_line_height_phone="1.4" meta_letter_spacing="0" meta_letter_spacing_tablet="0" meta_letter_spacing_phone="0" meta_line_height="1.7" meta_line_height_tablet="1.7" meta_line_height_phone="1.7" body_letter_spacing="0" body_letter_spacing_tablet="0" body_letter_spacing_phone="0" body_line_height="1.7" body_line_height_tablet="1.7" body_line_height_phone="1.7" border_width="1" box_shadow_color="rgba(0,0,0,0.3)" box_shadow_style="none" /][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built="1" fullwidth="off" specialty="off" background_color="#2ea3f2" inner_shadow="off" parallax="off" transparent_background="off" allow_player_pause="off" parallax_method="off" make_fullwidth="off" use_custom_width="off" width_unit="on" make_equal="off" use_custom_gutter="off"][et_pb_row admin_label="row" background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_divider color="#ffffff" show_divider="off" height="2" divider_style="solid" divider_position="top" hide_on_mobile="on" disabled_on="on|on|off" /][/et_pb_column][/et_pb_row][et_pb_row admin_label="row - status updates can improve" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.95" global_module="3247"][et_pb_column type="1_2"][et_pb_text global_parent="3247" background_layout="dark" text_orientation="left" use_border_color="off" border_color="#ffffff" border_style="solid" module_alignment="left" background_position="top_left" background_repeat="repeat" background_size="initial"]
[/et_pb_text][et_pb_blurb global_parent="3247" title="Informed customers are happy customers" url_new_window="off" use_icon="on" font_icon="%%85%%" icon_color="#ffffff" use_circle="off" circle_color="#2caaca" use_circle_border="off" circle_border_color="#2caaca" icon_placement="left" animation="right" background_layout="dark" use_icon_font_size="off" use_border_color="off" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.95" max_width_tablet="50px"]
Automated status updates ensure customers are kept informed during the service lifecycle.
[/et_pb_blurb][et_pb_blurb global_parent="3247" title="Automated two-way communication" url_new_window="off" use_icon="on" font_icon="%%92%%" icon_color="#ffffff" use_circle="off" circle_color="#2caaca" use_circle_border="off" circle_border_color="#2caaca" icon_placement="left" animation="right" background_layout="dark" use_icon_font_size="off" use_border_color="off" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.95" max_width_tablet="50px"]
Reduce inbound and outbound calling between service writers and customers with real-time status updates via text messaging and email.
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Available analytics in real-time provide realistic target date and time on all delivery promises. Customers are able to schedule and plan their day more efficiently.
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Texting is 10 times quicker than phone calls – by the time you make one call to a single customer, texting would have enable an effortless communication with 10 customers.
The essential truth about retaining customers is the way you are able to keep them engaged. As the old saying goes – the best way to grow your customers is not to lose them.
[/et_pb_cta][/et_pb_column][/et_pb_row][et_pb_row admin_label="row" background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_divider color="#ffffff" show_divider="off" divider_style="solid" divider_position="top" hide_on_mobile="on" disabled_on="on|on|off" /][/et_pb_column][/et_pb_row][/et_pb_section]
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Some service departments have embarked on customer loyalty programs in the past that didn't work and left a bad taste in everyone's mouths, including customers. So if you mention the idea of doing a loyalty program again to those service managers, they will likely tell you to hit the road. Like jilted suitors, they had a bad experience years ago and that's why they think that customer loyalty programs are a waste of time and money.
You know, some kid stole my milk money in kindergarten, but that doesn't mean that I stopped drinking milk. If customer loyalty programs are designed and deployed the right way, they work well on many levels and their benefits will accumulate over time. So, if you implemented one years ago that fell on its face, maybe it's time to turn the other cheek and try again.
More and more service departments all over the country are now utilizing customer loyalty programs more often than ever. They recognize the importance of retaining existing customers and one of the best ways to achieve it is by building genuine customer loyalty.
So, what is a customer loyalty program and how does it work? While the details of every program can differ, they are essentially marketing promotional vehicles that reward customers for purchasing things from you. The purpose of any customer loyalty program is to make the customer feel special and give them preferred deals and offers as a result. Loyalty programs can offer things such as added convenience (VIP or concierge service), store credits, prizes, car detailing, assorted swag like hats and jackets, added services or other attractive benefits.
So, here are five reasons why we believe that loyalty programs work if executed properly:
The world's top marketers believe in customer loyalty programs, because they have seen them work time and time again. People today are intense about the brands they buy and if they get top service, they are more apt to stick with what is working. So, once you hook a customer and work on their car at least once, a well-designed customer loyalty program can retain that client for the life of the vehicle and more.
Customer retention is considerably easier than customer acquisition and in the end, customer loyalty rewards programs will pay for themselves. Depending on who you ask, an existing customer is 5-9 times less costly than acquiring a new one. Finding new car owners and wooing them is tough, so when you win and get a new customer for whatever reason, you need to do anything you can to keep them in the fold.
One of the byproducts of a customer loyalty program is that it offers you a chance to gather usable information about your customers. By trying different approaches, you'll be able to surmise what incentives your clients want and once you determine this by studying their behavior, you're in a prime position to keep them for many years to come.
By implementing a well-thought-out customer loyalty program, you're telling your present and future client base that you're not just all about the money. For it to work, your relationship with customers has to be beneficial for both parties. A solid customer loyalty program creates goodwill and clearly illustrates that you truly care.
After you've done your research and tested a few programs, most of the hard work is done. Many successful customer loyalty programs run seamlessly year after year. Once you it set up, it becomes literally a self-sustaining machine, that becomes an integral part of your annual marketing plan. Periodically updating the rewards will keep your customers engaged, but the work it takes to perform this will be overshadowed by the growth your service department experiences.
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Automated status updates ensure customers are kept informed during the service lifecycle.
[/et_pb_blurb][et_pb_blurb global_parent="3247" title="Automated two-way communication" url_new_window="off" use_icon="on" font_icon="%%86%%" icon_color="#ffffff" use_circle="off" circle_color="#2caaca" use_circle_border="off" circle_border_color="#2caaca" icon_placement="left" animation="right" background_layout="dark" use_icon_font_size="off" use_border_color="off" background_position="top_left" background_repeat="repeat" background_size="initial" _builder_version="3.0.95" max_width_tablet="50px"]
Reduce inbound and outbound calling between service writers and customers with real-time status updates via text messaging and email.
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Available analytics in real-time provide realistic target date and time on all delivery promises. Customers are able to schedule and plan their day more efficiently.
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Texting is 10 times quicker than phone calls – by the time you make one call to a single customer, texting would have enable an effortless communication with 10 customers.
The essential truth about retaining customers is the way you are able to keep them engaged. As the old saying goes – the best way to grow your customers is not to lose them.
[/et_pb_cta][/et_pb_column][/et_pb_row][et_pb_row admin_label="row" background_position="top_left" background_repeat="repeat" background_size="initial"][et_pb_column type="4_4"][et_pb_divider color="#ffffff" show_divider="off" divider_style="solid" divider_position="top" hide_on_mobile="on" disabled_on="on|on|off" /][/et_pb_column][/et_pb_row][/et_pb_section]