Are You Late to the Blog Party?

Are You Late to the Blog Party?

One day a service director at a large dealership told me that he thought blogs were a fad and they wouldn’t be around very long. He compared them to toys that came and went, like the Rubix Cube, Teddy Ruxpin and Silly Putty, for your older readers. He was...
Five Reasons Why Customer Loyalty Programs Work

Five Reasons Why Customer Loyalty Programs Work

Some service departments have embarked on customer loyalty programs in the past that didn’t work and left a bad taste in everyone’s mouths, including customers. So if you mention the idea of doing a loyalty program again to those service managers, they...
Show Customers You Care In Four Simple Ways

Show Customers You Care In Four Simple Ways

As we know, customer acquisition can be both expensive and time-consuming in any industry. And that’s why shop owners should always do whatever they can to retain every customer through their doors for the long-term. However, statistics prove that a disgruntled...
Five Top Ways to Market Your Service Department

Five Top Ways to Market Your Service Department

Effectively marketing and advertising your service department is part of building your volume in this highly competitive market. Without strategic planning and the proper execution of a marketing plan, you could lose your customer base to the competition. So, how do...