Are You Late to the Blog Party?

Are You Late to the Blog Party?

One day a service director at a large dealership told me that he thought blogs were a fad and they wouldn’t be around very long. He compared them to toys that came and went, like the Rubix Cube, Teddy Ruxpin and Silly Putty, for your older readers. He was...
Show Customers You Care In Four Simple Ways

Show Customers You Care In Four Simple Ways

As we know, customer acquisition can be both expensive and time-consuming in any industry. And that’s why shop owners should always do whatever they can to retain every customer through their doors for the long-term. However, statistics prove that a disgruntled...
Five Common Marketing Mishaps

Five Common Marketing Mishaps

Business owners know everything there is to know about cars, but when it comes to marketing, they’re often relying on others or simple guesswork. Here are some marketing snafus that are regrettably too widespread in today’s car industry. Hopefully you can sidestep...