Consumer Experience

Positively Impacting Millions of Consumers...One Industry at a Time

Building Customer Trust in a Skeptical World

Do your customers trust you? If so, how and if not--why? People want to trust their financial advisors, teachers, lawyers, doctors, and that’s right—the people who work on their cars. But many consumers entering any business transaction are often skeptical...

Can Dealerships Learn Something From YouTube?

When YouTube began looking around in Silicon Valley for venture capital back in 2004, they ran into a lot of rejection. At that time, people thought that renting movies through the mail would be inconvenient. But with video streaming technology in its...

Is the Personal Phone Call Dying?

The old personal phone call is fading into the background and although it will never go away completely, text message communication has already taken over the business world. According to a study by Forbes, 50% of consumers experience difficulties when...

Why Should You Care About Your Online Reputation?

In the Automotive Service Industry, businesses get hit with waves of new challenges every day. Many business owners, service advisors, technicians, and controllers tend to get overwhelmed with the speed at which technology is evolving. Even if “there’s...

The Importance of a Promise

All relationships begin with a promise. Whether it's stated or not, that first exchange establishes the groundwork for what's to follow. It's true for all relationships, both private and professional. The nature of this promise may differ slightly, but its purpose is...

Taking Over A New Dealership? Here Are Your Top Five Considerations

Whether you’re a veteran of the service automotive industry, or are new to the world of auto body repairs, you’re entering it at a time unprecedented in growth and ripe with opportunity. In fact, the USA reported over 6.1 million units in sales in 2017 alone, meaning...

Collision Customer or Lifetime Customer? Depends on the Data

This article appears originally at www.digitaldealer.com.  Ever wake up in the morning, sip your coffee, and think, "Today is a great day to find a collision center!"? Of course not. Most people looking for a body shop are in the midst of a stressful, unexpected...

How Important is Consumer Experience?

We all know the consumer experience is important-- but how important, exactly? The infographic below quantifies just how important the consumer experience has become, not just to consumers but to your business. In this increasingly connected world, consumer experience...

Dip or Swipe: Is Your Business EMV Compliant?

I’m sure by now, you’ve noticed that chips come standard on debit and credit cards. You’ve also probably been annoyed by the whole “insert or swipe” dilemma at the checkout stand. Well, the truth is, these chip cards are here to stay: and they’re worth the extra time...

Thank You Kindly: Why Showing Thanks This Season is Important

As you polish off the rest of your Thanksgiving leftovers, it’s a good idea to pause and look forward to the rest of this hectic season. If you’re anything like me, you’re probably already thinking about your 2018 goals and aspirations; you may even have your...

Online Networking: The Dreaded Virtual Round Table

Social media has become the new water cooler of the world. Suddenly, websites like LinkedIn are equally as important as an updated resume; if you’re not on the site and actively participating, you’re missing out on some supposedly “great” connections. Social media has...

“Just Venmo Me”: Mobile Payments are Changing Businesses Fast

Picture this: you’re in a pretty familiar situation, out at lunch with a fellow employee. You’re standing in line, ready to get a sandwich or slice of pizza, when you look down and realize you forgot your wallet. There’s no time to run back to the office, and you’re...

SEMA Show 2017 Review with UpdatePromise

The holidays are officially here, and the SEMA Show 2017 has come and gone. A few weeks ago in Las Vegas, 70,000 domestic and international buyers flooded the halls of the Las Vegas Convention Center. What did they see, you might ask? 3,000 newly introduced parts and...

Harnessing Fear: From Failure to Success

Have you ever been truly afraid? Scared, terrified, shocked—as our kids pick out their Halloween costumes and the country indulges in candy and scary stories, we hear these words used all the time. This time of year gives us a great opportunity to take a moment and...

Upcoming Technologies to Keep an Eye On

These days, new technology is pouring into the automotive industry at an exhilarating rate, with each new product becoming faster, better, and more efficient than the last. In the flood of new gadgets, software, and mobile apps, how can you possibly know which...

Status Updates Can Improve Customer Satisfaction Rating By 10%

Informed customers are happy customers

Automated status updates ensure customers are kept informed during the service lifecycle.

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Automated two-way communication

Reduce inbound and outbound calling between service writers and customers with real-time status updates via text messaging and email.

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Real-time analytics

Available analytics in real-time provide realistic target date and time on all delivery promises. Customers are able to schedule and plan their day more efficiently.

The first 24 hours are crucial for retaining customers

Texting is 10 times quicker than phone calls – by the time you make one call to a single customer, texting would have enable an effortless communication with 10 customers. The essential truth about retaining customers is the way you are able to keep them engaged. As the old saying goes – the best way to grow your customers is not to lose them.