Press Release

Positively Impacting Millions of Consumers...One Industry at a Time

UpdatePromise Completes Certification in Reynolds Certified Interface Program

Certification means a safer, more reliable data exchange between UpdatePromise products and Reynolds’ dealership management system.


Chino Hills, CA – June 4, 2018 (U.S. ONLY)

UpdatePromise, the leader in Consumer Experience Solutions, is pleased to announce it has completed certification in the Reynolds Certified Interface (RCI) program for the Reynolds ERA® dealership management system (DMS), ERA-IGNITE, and POWER DMS in the U.S.

With certification, data can be exchanged safely and securely between a Reynolds DMS and UpdatePromise’s products through a Certified Interface.

Certification in the RCI program also enables UpdatePromise to incorporate several new features in addition to its flagship Automated Status Updates. Those new features include intelligent tools designed to reimagine the consumer experience and save time and money for dealers: Intelligent Appointment Scheduling, Mobile Pay, Service Lane Check-in, and Video-enabled MPI. These tools will allow dealership personnel to streamline their service drive by proactively scheduling service appointments, tracking Lost Souls, and more. UpdatePromise’s suite of products available to dealerships using a Reynolds DMS will better enable service department personnel to anticipate customer needs and keep them engaged and satisfied throughout the service lifecycle.

“Every day, we’re studying behavioral analytics gathered from millions of automotive-industry consumers to create smart solutions for modern dealerships,” said Curtis Nixon, UpdatePromise’s Chief Executive Officer. “Our data-driven technology is tested and proven to increase dealership efficiencies, including CSI, customer pay labor, and online payment utilization.”

About UpdatePromise
UpdatePromise is a leading technology provider for communication solutions to automotive insurers, repairers, and dealerships throughout North America. Founded in 2009, the UpdatePromise flagship automated messaging system has impacted thousands of businesses and their consumers, delivering unparalleled experiences accumulated through over 200 million text messages throughout the United States. For more information, visit

For more information about Reynolds Data Management: visit

Status Updates Can Improve Customer Satisfaction Rating By 10%


Informed customers are happy customers

Automated status updates ensure customers are kept informed during the service lifecycle.


Automated two-way communication

Reduce inbound and outbound calling between service writers and customers with real-time status updates via text messaging and email.

Real-time analytics

Available analytics in real-time provide realistic target date and time on all delivery promises. Customers are able to schedule and plan their day more efficiently.

The first 24 hours are crucial for retaining customers

Texting is 10 times quicker than phone calls – by the time you make one call to a single customer, texting would have enable an effortless communication with 10 customers.

The essential truth about retaining customers is the way you are able to keep them engaged. As the old saying goes – the best way to grow your customers is not to lose them.

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