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CaseStudy
CaseStudy
Breakthroughs In Automotive Digital Marketing
Qvale Auto Group
5 Dealership Locations
Last 4 Months of 2020 vs. First 4 Months of 2021
Analysis
Team = No internal buy-in/Adoption
Customer Satisfaction =Less than ideal
Revenue = Stagnant
Operational Gross = Stagnant
Expenses = Increasing
What we look for in technology partners
Creates a unique experience for the consumer (service or sales).
Has robust reporting mechanism.
Must be incentive-driven to incorporate a pay plan around.
What We Look For
Pay Plans
Advisor Comission Structure
Operational Hours & Gross - 50%
Tool Utilization & CSI - 50%
Pay Plans
Advisor Comission Structure
Operational Hours & Gross - 50%
Tool Utilization & CSI - 50%
The Solution
What did we do differently to change?
Implemented a new pay structure.
Flat rates don’t work!
Looked into Productivity and Efficiency of each location
If you’re not being productive, you’re not being efficient.
Instead of increasing expenses, leverage technology to improve efficiency.
The Road to Success Narrows.
Geno Walsh
The Road to Success Narrows.
Geno Walsh
Success Metric
Increase In CSI Scores
Result One
Result Two
Result One
Result Two
Success Metric
Increase In CSI Scores
Result One
Result Two
Result One
Result Two
Results
Increase In Revenue
Monthly
Overall
Monthly
-$67,051 month over month decrease from Sept-Dec. 2020 to Jan-April 2021
Download Our Ultimate Guide
Overall
Overall Expense decrease of -$268,207over the first 4 months and last 4 months
Download Our Ultimate Guide
Results
Increase In Revenue
Monthly
Overall
Monthly
-$67,051 month over month decrease from Sept-Dec. 2020 to Jan-April 2021
Download Our Ultimate Guide
Overall
Overall Expense decrease of -$268,207over the first 4 months and last 4 months
Download Our Ultimate Guide
Platform
Fixed Ops
Harmony AI
PromisePay
E-Pay
App
Integrations
SmartPath Service
Monogram Service
Honda
Acura
Audi
Genesis
Hyundai
Mazda
Lincoln
Ford
Kia
BMW
Resources
ROI Calculator
All Features
Podcast
Academy
Announcements
Company
About
Case Studies
Careers
Contact