How Hyundai Dealers Can Unlock $400 Per Car — Without Selling More Cars
By Curtis Nixon, CEO – UpdatePromise In an era where margins are tighter, expenses are rising, and customer retention is harder than ever… why are so many Hyundai and Genesis dealers leaving money on the table? Here’s the kicker: 📈 Hyundai sales were up 8% last month — and yet most dealers missed out on tens of thousands in […]
Why Dealerships Must Diversify Tech Solutions in the Wake of the Recent DMS Breach
The recent data management system (DMS) breach, which impacted over 15,000 dealerships, has underscored the urgent need for dealerships to reconsider their reliance on single-platform solutions. Today’s dealership is a multifaceted operation, encompassing New Car Sales, Used Car Sales, Finance and Insurance, Parts Department, Service Department, Body Shop, Accounting, and more. Each of these units […]
Building Customer Trust In A Skeptical World
Do your customers trust you? If so, how and if not–why? People want to trust their financial advisors, teachers, lawyers, doctors, and that’s right—the people who work on their cars. But many consumers entering any business transaction are often skeptical at the outset, and that’s why trust has to be established over time. 20/20, 60 […]
Is The Personal Phone Call Dying?
The old personal phone call is fading into the background and although it will never go away completely, text message communication has already taken over the business world. According to a study by Forbes, 50% of consumers experience difficulties when scheduling time with businesses through a live person via phone call. In addition, 75% of consumers […]
Why Should You Care About Your Online Reputation?
In the Automotive Service Industry, businesses get hit with waves of new challenges every day. Many business owners, service advisors, technicians, and controllers tend to get overwhelmed with the speed at which technology is evolving. Even if “there’s always something” – technological or administrative – the goal is to consistently acquire new customers and retain […]
Taking Over A New Dealership? Here Are Your Top Five Considerations
Whether you’re a veteran of the service automotive industry, or are new to the world of auto body repairs, you’re entering it at a time unprecedented in growth and ripe with opportunity. In fact, the USA reported over 6.1 million units in sales in 2017 alone, meaning there are more cars on the road that will eventually […]
The Importance Of A Promise
All relationships begin with a promise. Whether it’s stated or not, that first exchange establishes the groundwork for what’s to follow. It’s true for all relationships, both private and professional. The nature of this promise may differ slightly, but its purpose is the same. It starts the process of establishing the deep trust necessary to […]
Collision Customer Or Lifetime Customer? Depends On The Data
This article appears originally at www.digitaldealer.com. Ever wake up in the morning, sip your coffee, and think, “Today is a great day to find a collision center!”? Of course not. Most people looking for a body shop are in the midst of a stressful, unexpected situation. They’re wrangling with insurance companies, missing work, and potentially even dealing […]
Telematics Will Be Key To Industry Growth And Consumer Satisfaction
Every day, the automotive industry is becoming more and more connected. And onboard telematics, connected via the Internet of Things to manufacturer and consumer devices alike, will be critical to understanding and meeting consumer needs. Incorporating artificial intelligence, data analytics, and engineering, telematics is empowering stakeholders across the automotive industry. Insurance providers are assessing driver […]
How Important Is Consumer Experience?
We all know the consumer experience is important– but how important, exactly? The infographic below quantifies just how important the consumer experience has become, not just to consumers but to your business. In this increasingly connected world, consumer experience has never been more important. Although you may intuitively know that treating your customers well is a “good” […]
