Face The Facts And Be Real About Our Industry
People are amazing creatures. They astound me every day with their passion, intelligence and ability to succeed. But, at the same time, human beings are very good at convincing themselves to believe in things that may not be true. Sure, it might keep those people happy and help them sleep at night, but slowly, the […]
Online Marketing Strategies
How many websites do you visit in the course of a week, month or year in both your personal and professional life? If you’re not accessing sites from your PC, laptop or tablet, you’re checking them out on your smartphone. The statistics show that we are on the Internet more and more all the time, […]
How To Empower And Retain Your Service Advisors
Fixed-operations directors and service managers all over the country will admit that the high-stress challenges facing their service advisors are many and varied. They will also candidly share the fact that their dealership’s most important employees are those same service advisors. After hiring and losing service advisors left and right over the years, many service […]
Are You Late To The Blog Party?
One day a service director at a large dealership told me that he thought blogs were a fad and they wouldn’t be around very long. He compared them to toys that came and went, like the Rubix Cube, Teddy Ruxpin and Silly Putty, for your older readers. He was explaining in a rather roundabout way […]
Get The Right Service Writers And Ride Them To Victory
I was recently talking to a Parts and Service Director at a large dealership that does several million dollars of service work annually. We were discussing how he is able to hire and retain top people to consistently hit better numbers every year. He told me that his service writers are probably the most important people in his operation and […]
Image Perceived, Mission Achieved: An Inviting Facility Gets Customers Buzzing
In today’s world, first impressions are everything and surely an important part of any retail business. In an age where car owners are more savvy and discerning than ever, your facility needs to look right to augment the entire customer service aspect of your operation. In the past 10 years or so, I have seen lots of […]
